Google runs over one million servers in data centers around the world,[15] and processes over one billion search requests[16] and about twenty-four petabytes of user-generated data every day.[17][18][19][20] Google’s rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company’s core web search engine. The company offers onlineproductivity software, such as its Gmail email software, and social networking tools, including Orkut and, more recently, Google Buzz. Google’s products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of theAndroid mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid. Alexa lists the main U.S.-focused google.com site as the Internet’s most visited website, and numerous international Google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as YouTube, Blogger, and Orkut.[21] Google is also BrandZ‘s most powerful brand in the world.[22] The dominant market position of Google’s services has led to criticism of the company over issues including privacy, copyright, and censorship.[23][24]
Internet Marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet.
Internet marketing is considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.[citation needed] Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.[citation needed]
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.[citation needed]Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.[citation needed]
In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.[1]